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A Swiss watchmaker relies on the Ethereum blockchain to issue certificates of authenticity


Certificates of authenticity and proof of quality have always been a problem between the buyer and the seller, which in many cases is subject to forgery and misrepresentation to make the product price more than it really is.

However, depending on the blockchain technology, things are different.

According to the source, "Breitling", a Swiss luxury watch manufacturer founded 136 years ago, has begun issuing digital certificates on the Ethereum blockchain.

The watchmaking company has teamed up with the non-profit organization "Arianee" to issue these digital certificates of authenticity which will allow users to verify the authenticity of the company's watches.

These certificates of authenticity will be issued for all watches made as of October 13th.

Emmanuel Collett, co-founder and CEO of Arianee, said:

The protocol used for certification is based on the Ethereum ERC-721 standard, which is commonly used to issue non-fungible digital currencies (NFT).

As for how the certificate of authenticity works, it provides a verification mechanism for watch owners who can scan their electronic warranty card with their smartphone camera to download information related to the watch and all its details.

It should be noted that these digital certificates are transferable and contain information such as the watch's serial number and digital warranty.